Blue Screen Of Duds

Where the alter ego of codelust plays

Kissing the RSS pig

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Micro Persuasion: Media and Full Text Feeds Should Lock Lips I propose syndicating content in an ad-supported full-text format-something the largest publishers on the Web haven’t done.

There we go again, with the canard of putting in ads in full text RSS feeds and then pretending that it is somehow going to be vastly different from your average story page. I am all for pushing out RSS feeds in full text to consumers, but, at least right now, the commercials just don’t match up. We have been offering RSS feeds from day one and they still don’t account for too much of our traffic. It is a nice number, but nothing compared to what the actual HTML pages get us.

Another problem with full text RSS feeds is that it makes the user miss out on a lot of useful features – like related stories, user feedback and so on. Of course, services like Feedburner would provide a solution for that by means of integrating all that into the feed itself, but doing all that would at some point make it look like the original HTML page. Besides, the funny thing with RSS feeds is that you have no control on the display the end user will get to see, which again has implications for advertisers.

Strangely, Steve does not seem to have talked to any of the Infoworld guys who have been experimenting with full text RSS feeds for a while now. Earlier they were running graphics ads (non-contextual and quite an eyesore) in the feed and have now switched to contextual text links at the end of every entry. Honestly, I have not seen any real usage/preferences numbers for people who push for full text feeds. Advocacy is one thing, reality is another beast altogether.

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Written by shyam

June 13, 2006 at 9:04 am

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