Burning Brijjes?

It has been a while since we went over the entire social networking fracas vis-a-vis Brijj, which is Infoedge’s social networking product. At that point in time the contention was that it will pick up traction either organically or through Naukri, but the available metrics (I know that Techtribe.com is a bad one to compare it with, but there is really no other player out there) says something else altogether.

On a related note, a search for “Infoedge” on Brijj returns me about 43 results, while the same query on Linkedin with the filter for current employees set to on gives me 66 users. I guess that says a story by itself.

Now, I am not trying to jump all over Brijj when it is not doing all that great, but at the same time we have to start questioning the logic of pushing out “me-too” products out into the Indian market, after looking at what has worked in the west.

I can understand that at some point you need to do all of this to show some action on the investor front, but, eventually, the question remains: is it worthwhile to launch a product just for those reasons?

p.s: I am using the Alexa grab since WordPress.com does not allow me to embed Javascript within posts.